Friday, June 8, 2012

iOS 6: Will Apple Replace Youtube With Vimeo? How Should Google Respond?


What Apple has planned for iOS 6 will largely be known by Monday after the keynote.  New features, new apps, and, hopefully, some surprises as well.  For instance, there is too many in the media that has reported on Apple replace Google Maps with its own implementation for that not to be true.  Furthermore, Google’s hastily put-together media even to showcase its own future mapping offerings suggested this as well.

How about other Google apps?  The other one that quickly comes to mind is Google’s Youtube app.  Will that be replaced soon enough?  After all, Apple has replaced Youtube with Vimeo on the desktop iMovie app.  They haven’t done it yet on the iOS app but you can bet that’ll happen sooner rather than later.

I reckon it’s possible that Apple could displace Youtube with Vimeo starting with iOS 6 since that’ll also happen with an iMovie update once iOS 6 is released, likely this fall.

However, Youtube remains a popular app and destination for iOS users.  So, it’s possible Youtube’s popularity could save its spot on your iPhone or iPad.  Then again, it wouldn’t be all that difficult for Google to release a Youtube in the App Store for download by users who want to use.

Should Apple kick Youtube off iOS, don’t be surprised if Google not only release a Youtube but also an iOS movie capture all that allows users to directly upload videos to Youtube.

What do you think?  Google Maps disappearing an isolating case or will Apple do a wholesale cleansing of Google apps including Youtube?

Aside from Google releasing a Youtube app, what else could Google do.  Quite a bit actually.  Not having to deal with Apple's iOS directly could actually free up Google to do more app development for the iOS in ways that a contract agreement with Apple might have prevented.

Depending on the circumstances, Apple replacing Google Maps, maybe Youtube, could be a good thing for both companies.

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