Thursday, March 22, 2012

Power of Brand Promise In Today’s Mobile and Social Centric Market


I was at a branding forum last night.  Just branding in general.  The talk was hosted by a branding expert, Sasha Strauss of Innovation Protocol, in Pasadena, California.  It was a very informative night and what I took away from it was what he said at the very beginning.  He mentioned “brand promise”.  And because in an era where mobile tech dominates the consumer market, Apple and Google were top mentions as we as social media forums like Facebook and Twitter.

Brand.  Mobile. Social.

It’s about access, connection, and instant gratification.  I’ll have more to say about this because I think we’re living a revolution that spans a whole generation.  If there is a podcast of the event, I’ll provide a link.

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