Google is working on their own version of Flipboard. And from what we can tell based on its past work on the news and media apps, I think it'll be a winner to a certain extent. First, let me say that there is not a whole lot of details about this.
One aspect about this app that I can pretty much be sure about is its tablet aspect. And we might see this once Android 4 is out. It could be a selling point of a new breed of Android tablets. And you can bet that it'll be very sociable. You can bet that Google Plus will be a part of any sharing that is related to the articles. And Google News as well as Reader will both play big roles.
Will this make people want to switch from Flipboard to Google's new app, currently being dubbed the Propeller? Well, I'm all for competition. Keep in mind that CNN also has its own reader coming out. And let's not forget Pulse News that is working on all mobile platforms.
At the end of the day, Propeller will have a big advantage over other readers because I'm sure Google will make it a default magazine styled app on all its Android devices. And I'm sure over time, Google will not miss the opportunity to make it available on the iPhone and iPad.
Now, we'll just sit back and see if Google has a trick or two up its sleeves that might make its reader more appealing. Simply copying what Flipboard is doing won't work. Flipboard is very entrenched on the iPad now. Google will have to really dazzle me if it wants to make me switch.
For Google, such an app could only have an appeal if the user already swears by all things Google.
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