Wednesday, October 29, 2014

Mobile Payment: Retailers, Here's How To Have A Great Christmas This Year

With all the back and forth over NFC payment (I know there is a lot of attention on Apple Pay but it is more than that - it's NFC implementations like Google Wallet), here is how a retailer can do well this Christmas shopping season.  Open up a couple of checkouts just for shoppers who want to pay with the NFC-enabled mobile devices.

That's right.  It's that simple.  While many in the Apple camp like to boast about how wealthy the iPhone demographic is, Android users savvy enough to use Google Wallet probably are not doing too badly themselves.  In general, those who are likely to take up new tech features probably are smart and wealthier.  If I'm right, this is how retailers not beholden to the Merchant Customer Exchange that forbid its members from offering NFC payment options to potential customers can race ahead of the competition. 

Already, Android and iPhone fans are calling for an united front to boycott CVS and Rite Aid and there are dozens more companies that we can put the financial hurt on this Holidays season.  Savvy retailers who do offer NFC can make it easier for us and use this opportunity to capture our hard-earned money.

Offer us an exclusive checkout lane or two along with your deals, and we'd gladly spend our money at your stores.

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