Friday, August 16, 2013

Financial Times Post On Blackberry's Fall

Here is a very good FT post on Blackberry and how/why the once mobile king who owned the mobile market fell from grace to a deathly 3% of the market (or less by come accounts).

The reason I recommend it as a must read is because of all the various signs that were missed by Blackberry executives over the years on the threat of the iPhone back in 2007 and the emergence of Android.

Along the way, the post also brought in bits about the reign mobile device makers, Apple and Samsung while it named the other players that at one time or another also controlled their own destiny.  Nokia, Motorola, and, of course, Microsoft who recently took a charge of nearly one billion dollars to clear away its unwanted Surface tablets.

What's interesting is that the post mentioned Google twice, it is important to point that it was only mentioned as the owner of Android and Motorola.  Like Samsung's last keynote on the Galaxy S 4 which hardly mentioned Google and nothing about Android, the post seems to suggest that Samsung is synonymous with the Android market.

Also, the post tried to tell us what options are left for the iconic Canadian company, it left me without a doubt that the future is bleak and that, in fact, Blackberry, without buyers and bandoned by loyalists, really will only be remembered in the history books.

It's also fitting that the post finished with the question "Remember the Palm Pilot?"

Note:  You'll need to register for a free account in order to read it but it's worth the effort.

No comments: