Wednesday, March 13, 2013
Ad Dollars: Samsung Beating Apple Here, Rest of Market Don't Stand A Chance
The iPhone is still one of the best selling device on the market with the Galaxy S III coming in probably pretty close. And on the whole, Samsung does out-ship Apple in terms of units while Apple has more than 2X the industry revenue (or was it profit too?). It's a tug of war. But in terms of ad dollars spent, Samsung has Apple out-gunned by almost $70 million.
But that's not the issue here. The issue is the $410 million that Samsung spent and the $333 million that Apple spent to promote their gears.
Seriously, I just don't see this kind of arsenal from Nokia, Blackberry, or HTC. It's no wonder the mobile race has come down to iPhone versus Android.
Oops...I mean iPhone versus Galaxy. With the Galaxy S 4 coming, looking for Samsung to promote the heck out of it and Apple to continue to show users what they can do with iPhones.