Just watching them, there is one that stands out. One that doesn't really show me what its product is capable of doing and why I ought to pick it over other competing devices.
This first one is from Microsoft to show off the new Surface tablet based on its Windows 8 RT.
This one is from Samsung for the Galaxy S III. It's cute.
This one is from Apple showing off the iPad mini. It's cute and it shows off the size and that being smaller doesn't mean you have to compromise.
I spent a good amount of time with the Surface. It's a fantastic commercial but aside from a simple swipe, it doesn't show off what the Surface can do for the user. Here are a couple of more Surface commercials that Microsoft should show more than the one above.
This one shows off a Windows 8 computer in ways that the iMac cannot compete with. A computer becomes a canvas for a child looking to be challenged and a potential artist to be challenged.
Whether you're an Apple or Google fan, or just a general mobile fan like myself, you have to appreciate the fact that Microsoft has a very good product in Windows 8 here. But some of Microsoft's commercials suck. They're just as bad as Samsung's commercials that made fun of Apple users but do nothing to showcase its own products.