Friday, July 27, 2012

Social: "Networklets" Purposes and Recommendations Are Better Than Ads



When Facebook bought Instagram for like a gazillion dollars, you have to ask why.  I know all the talks out there about how it was a threat to Facebook and Mark Zuckerberg just kinda bought them out because he somehow knew that it would be a huge benefit to Facebook in the long run.  I don't buy it.

Instragram was a threat but it's other social networklets (a term I should trademark me thinks) like Foursquare, Yelp, and others that have their own social networks, albeit not as big as Facebook but big enough to be a threat.  And, furthermore, these networklets are much more useful than Facebook alone.

Clearly, Foursquare has figured out just how it wants to monetize the network of eighty or so million users via businesses paying to show up as recommendations.  Its intrusiveness is the key to winning users over and provides a more measurable tool for Foursquare and its partners on the effectiveness of the campaign.

More about Yelp and Path and what they bring to mobile users.

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