Tuesday, April 10, 2012

Facebook Bought Instagram To Build Community And Keep It From Google



I’m still trying to figure out why Facebook spent $1 billion on Instagram.  Obviously, they could have just put a team together to build an app or feature into its current Facebook with a bunch of filters, more than anyone else if they wanted to, and put it out there for users.  In speaking with Dave the Mobile Sage, we have come to the conclusion that Facebook wanted the Instagram community.

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First, why $1 billion?  More at Clouding Around.

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