Tuesday, September 6, 2011

Mobile: Looks Like Kindle Will Have Google As the Default Search Engine Despite Running a Non-Android Android

Amazon had made a purposeful fragmentation of the Android OS that Google developed when it releases its Kindle tablet in weeks.  And while I've said that this is a good thing, it does mean that Amazon is now allowed to use any Google or Android trademark.  So, you have to answer just who will be the default search engine on the Kindle tablet?

It appears that Google will be the default search engine (Wired UK).  Curious?

Definitely not.  Google is about eye balls and it could care less what OS Amazon or anyone else is running as long as they are using Google's search engine for their queries.  Why even bring this up?

Well, even with Android devices selling on Verizon's network, Bing is the default search engine on some of the devices.  So, it is not certain that Google is always the default search engine on anything Android, official version or not.  As a matter of fact, Baidu, the Chinese search and Web port, will also be commandeering the Android for its own use  And you can get that Google will not be mentioned even once.

So, it's like that Amazon has a search deal with Google for the Kindle tablet even if Google probably had no hand in its development.  

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