"Think Different" was an ad campaign that Apple employed to commemorate historical figures who dared to think, dream, and challenge convention.
In this case, Google's dream of a wireless world has forced T-Mobile to reevaluate their own perspectives and philosophies on the wireless market.
Dispite all my gripes about the limitations imposed on G1 and who knows what else we don't know yet, the relationship between Google and T-Mobile has had a small ripple (for now) in the wireless industry.
Here is an example of that that I posted at Onxo .
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